Krainkn Skateboards provides a new way to use a skateboard. It's like training wheels and so much more. The assignment was to create a group of characters, each with their own unique personalities, to support a young girl product line. Also, at the client's request, zombie versions...!

Case Study

The Client - Krainkn Skateboards - www.krainkn.com

The Problem - Young girls are an overlooked market in the skateboarding community.

The Solution - The client suggested relatable, fun, active characters for young girls and parents.

The Implementation -

After meeting with the client and discussing the personalities and physical descriptions, the process began to create the prototype girl the rest would be built from. Once she was approved, details were added or modified to suit each character. Many details were added to each character so each was clearly defined.

Actual Krainkn product parts were modeled or added digitally later.  Product details were modeled into the wedges and handles.

Each character, once finalized, was then given an action pose, using the product, and a relaxed, casual pose, with the product available. Once approved, Characters were re-rendered as zombies, with action, product poses and zombie stalking poses.

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A big project but a fun one. I had the opportunity to render softer edges and lighter characters than usual. The specific goals and challenges made it fun too. I look forward to working with this client again.