"A revolutionary way for video producers' to get reviews of their cuts." The client had a concept for a logo and simply needed polish. In one short meeting, we filtered down the to the basic idea behind the brand and created a logo that expressed it.

Case Study

The Client - Cut Reaction, video editing software.

The Problem - Need a final logo and branding.

The Solution - Design a logo and create a style guide.

The Implementation - The client had an initial logo that wasn’t filtered down to it’s simplest form. After a few initial attempts to design the logo, we had a meeting to really get to the bottom of the product. After a few sketches, we had it. Then we decided on the color scheme and refined the concept in Illustrator. Style guides were created for continuity and final branding on the website. Matching icons were also created for the website, as well as some promotional images.

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A great client to work with on this project and others.